Industrial Strength Sales
We Know Manufacturing
Recharge Your Sales Team
Industrial Strength Sales
Top Line Systems is dedicated to helping industrial companies find more customers. And we’ve been doing it for almost 20 years.
Companies get comfortable with their customers base. Finding new customers takes different skills, and it takes a sustained effort over weeks, months or even years.
It’s hard to balance today’s customer emergencies with the long-term pursuit of new business. That’s where we come in. We develop prospects for your business and nurture them until they’re ready. We bring you bona fide sales opportunities when it’s time to engage them.
- 42% of sales reps struggle with prospecting 42% 42%
- Only 39% of sales people intended to go into sales as a career 39% 39%
- 92% of all customer interactions happen over the phone 92% 92%
- 90% of first time voice mails are never returned 90% 90%
- 85% of prospects and customers are dissatisfied with their on-the-phone experience 85% 85%
A different approach
We provide you with a steady stream of sales opportunities for a fixed-price. No commissions. And no long-term commitments. We work with your sales & quotation team and help them get more from their efforts.
More than handing over leads–we uncover the information that makes a difference: buying process, pricing benchmarks, annual category spending, competitive landscape. And more.
Some industrial companies use manufacturers reps – an approach that’s been around a long time. Often you pay nothing up front, but if successful, you’ll pay a commission on all sales going forward. That’s an expensive proposition.
Why Top Line Systems?
Do you like scripted calls? No-one does. We know manufacturing. That’s why we can have actual conversations.
Our job is helping you get ongoing business for a flat fee. There are no ongoing commissions to pay.
We navigate complex buying organizations in today’s industrial supply chains. Forms are for robots.
Private Equity Solutions
More than half of our customers are private-equity owned industrial businesses. We work at the direction of the appropriate executive at your portfolio company. We bring a full complement of inside sales capabilities, but we’re lightweight on the P&L. And if your investment thesis is based on increasing sales, we can help. We coach sales teams to update their process and adopt new technologies.
You can’t improve what you don’t measure. CRM is a starting point for improving sales effectiveness. If it’s new to your portfolio company, we can help them get on board. We use Salesforce CRM to manage your business. If your team is using Salesforce too, it’s that much easier for us to collaborate. We’re familiar with of other CRM solutions on the market. The secret is in our process, not the tool.
We identify and develop sales prospects until they are ready to buy. At that point it’s all about engaging the customer with the right offering. We help your team make the most of each opportunity by coaching them through the proposal process and advising them on closing the deal.
Business Owner Solutions
We work with CEOs and business owners that are looking to grow revenue with predictable costs and proven results. You have a lot of options for adding to your sales capability – from direct hires to independent reps. Top Line Systems is a consistent force multiplier that provides a steady stream of opportunities at a fixed monthly cost and no long-term contracts.
Top Line Systems approach
Our system has proven successful for creating new business for industrial companies over the long term. Selling standard products or commodities is very different from selling engineered products to sophisticated OEMs. Our approach is optimized for the complex sale with multiple buying influences. We excel at selling into aerospace, automotive, medical devices, and other sophisticated supply chains.
Sales don’t happen with a single phone call or appointment. That’s why a systematic process for tracking and following up with prospects is so important. As a business owner, how do you know if the sales team is making progress? Even if you’re not using a CRM system, we are. And we provide timely information to you and your team, on their desktop or phone. The Top Line Systems client portal provides visibility into which leads we are tracking and when they’re ready for your sales team to jump in.
You’ve got a business to run. A predictable and growing pipeline of sales prospects is important, but maybe your team would benefit from some assistance. We’ve been selling industrial products and manufacturing services more than 25 years. And we have learned a few things along the way. We share our tips and suggestions with client companies as we work together to find and close business for you.
Sales Management Solutions
Sales management is a tough job these days. The old techniques are less effective than they used to be. Many of the fashionable new lead generation approaches don’t work with industrial businesses. So, what can you do? Top Line Systems is a great way to supplement your current capabilities.
Lead generation & opportunity management
We’re flexible. We can help you qualify leads from your marketing programs–and DQ the ones you don’t need to see. Some clients use us to follow up on old quotes to stimulate interest. The best way we’ve found is to work with you to really understand your best and most common types of customers – and get you more of them. With our extensive industrial database, we can dial in just the right focus for you. We find them, qualify them, and keep them warm until they’re ready to buy.
Increase sales rep efficiency
You have limited sales capacity. Making initial qualification calls isn’t the best use of it. Most sales teams we see don’t have a methodical process for keeping in touch with prospects over the long term. We do. That means your sales reps are spending more time selling, and less time waiting.
Effective reporting tools
We use CRM for everything we do. Every touch is captured. If you use a CRM too, we can pass the opportunity with the history along with it. Even if you don’t, we provide you full visibility into our progress. Our client portal is available on your desktop browser as well as your phone or tablet. Keeping on top of your business has never been easier.
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