The Top Line System operates in accordance with a simple rule: "The only metric for increasing sales is new orders." Phase I of the Top Line System is aimed at determining types of orders/customers required to deliver progress against projections and enables the organization to move toward annual sales goals at the required pace.

Phase II is aimed at the delivery of qualified prospects fitting the profile established in Phase I. For businesses choosing to handle the follow-up on the qualified leads in-house, Phase II will focus on the results of the follow-up and adjustments to the qualifying process in order to improve the hit rate.

Businesses choosing Top Line Systems to handle this part of the process receive sales results as if developed internally, but without the management and overhead associated with it. If requested, the execution steps and sales approach are captured and packaged providing a transition basis for an internal system.

No matter where the follow-up is executed, this look at sales operations provide detailed data on target market needs, product strengths/weaknesses within the target market, applicability for existing or new product in new markets, and the execution process required to deliver sales.