Defining Sales Success
For Manufacturing, Technical, and Industrial Businesses
Without a sales process, staff members are continually scrambling from task to task putting all efforts into closing one or two prospects. In addition, during the hustle to close new business, opportunities to generate business from existing customers are often missed.
Once a deal is closed, employees typically go back to their leads to try and pick up where they left off. Many of these leads will have already been closed by a competitor due to the extended lack of meaningful contact.
Is Your Sales Process Working?
Most companies never ask this question or they do not know how to interpret their data to figure out if they are truly reaching goals.
A successful sales process must be customized to specific organizational goals, which may include:
- Growing in specific markets
- Diversifying into other markets
- Expanding further into one area of a specific market
Professional Sales Staff
Regardless of company size and resources, success depends on experienced professionals with:
- A thorough knowledge of sales process
- The ability to follow through during long lead times
- The analytical skills to determine what is working as well as recognize opportunities
An Understanding of Sales Skills Is Needed
Our white paper, A Continuum of Sales Support, will help you understand the skills and experience your sales staff must have. Register above to download this paper to learn how to understand the skills that are needed to make the right hiring decisions.